Ayanne is a couture salon where tailor-made clothing is manufactured based on old French haute couture techniques.

All items are made exclusively in a workshop in Gent. By appointment ladies can come and view our evening and bridal designs, and our timeless pieces. Ayanne only uses quality fabrics, and guarantees an exceptionally precise finishing touch. Every item of clothing is unique and personalised with the customer’s name.


Laurence Beyaert, the creative mind behind Ayanne, gets her inspiration from unique, personal stories which she translates in exclusive garments. “It’s about the art to remain ourselves in today’s consumer society. This way we will not be pressured to follow every new trend in fashion, and we will not disappear into the world of mass consumption.”


At Ayanne our doors are always open for each and everyone of you. Laurence herself goes with you in search of your perfect model and colour that matches your personality. With the use of an extensive portfolio and by offering you professional style advice, the search for your perfect garment is simplified. Moreover, Ayanne offers a private collection whereof the pieces can be made to your size and in the fabric of your choice.

In 2006 Laurence Beyaert attained her master’s degree in art history at the University of Ghent. After completing these studies, she started studying fashion in Brussels. She built up experiences in various fields of the fashion industry and in 2010 Laurence started working closely together with the late Kaat Tilley. She taught Laurence to dream big. Grateful and inspired Laurence is about to embark on this new and exciting adventure.
With Ayanne we are going back in time to a period when sizes were measured with great precision, and our ideas and visions were qualitatively executed. Laurence adds: “Our clothes epitomize fragility and sensuality, as well as strength and power.”

​© 2012 by Ayanne
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Text by Pauline Wijnakker